Where's my country?

The Salafyo Costa (young, "moderate" Salafists, which seems a bit of a contradiction in terms, since Salafists are religious fundamentalists, aspiring to live as much as possible as the Prophet's companions) have put together a funny and popular online video.

"Where's my store?" tells the story of a "shop" that for many years was expropriated from its rightful owners by "a bad man and his sons." It's in Arabic, but even non-Arabic speakers should be able to appreciate the pretty hilarious opening scenes, in which various individuals representing different Egyptian groups -- Christians, Salafists, liberals, upper-class -- converging on the newly "liberated" store, all with ownership deed in hand. Of course, I couldn't help noticing that no women are shown claiming their stake. 

The Salafyo Costa take their name from a coffee chain (!) and make a point of how comfortable they are with modern consumerism and technology. I find them difficult to categorize, probably sui-generis among the larger Salafist scene, and interesting. Further on (at about minute 8) the movie mocks hysteria over Salafists themselves, with a host on a would-be Salafist cooking show saying he'll teach the audience how to make "potato-liberals" salad.  

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Ursula Lindsey

Ursula Lindsey is the managing editor of the Arabist blog. She writes about culture, education and politics in the Arab world. She lived in Cairo from 2002 to 2013 and got her start at the ground-breaking independent magazine Cairo Times. She was the culture editor of Cairo magazine in 2005-2006 and served as special projects editor at the independent news site Mada Masr in 2013-2014. She is the Chronicle of Higher Education's Middle East correspondent. She contributes to the BBC-PRI radio program The World, and has written for Newsweek, The New York Times, The New Yorker online, Bookforum and the blog of the London Review of Books.