Veiled is beautiful

Nyier Abdou has an interesting article in the Independent about the rise of muhagaba fashion in Egypt:

The increasing number of women wearing the hijab has brought about a radical change in the image of the Egyptian woman. As young, urbane women increasingly take the veil, age-old associations between hijab and the traditional religious conservatism dissipate. "It's not a matter of old women getting veiled, just out of a habit," says Nesrine Samara, project manager at the new English-language magazine Jumanah , a fashion bible for veiled women due to launch this month. "It's not a matter of just covering up; it means a lot of other things." Ms Samara, a 27-year-old marketing executive, is a political science graduate of the American University of Cairo. Smartly dressed in camel boots, a long coat and a bright orange scarf, she resists the notion that being veiled is simply about being modest. Women are increasingly taking the veil as a way of identifying with the larger culture of Islam, she argues.

The increasing number of women wearing the hijab has brought about a radical change in the image of the Egyptian woman. As young, urbane women increasingly take the veil, age-old associations between hijab and the traditional religious conservatism dissipate. "It's not a matter of old women getting veiled, just out of a habit," says Nesrine Samara, project manager at the new English-language magazine Jumanah , a fashion bible for veiled women due to launch this month. "It's not a matter of just covering up; it means a lot of other things." Ms Samara, a 27-year-old marketing executive, is a political science graduate of the American University of Cairo. Smartly dressed in camel boots, a long coat and a bright orange scarf, she resists the notion that being veiled is simply about being modest. Women are increasingly taking the veil as a way of identifying with the larger culture of Islam, she argues.


This is part of a much bigger trend that is still under-studied: the commodification of Islam (Google cached page, original is gone.)