Politics are also absent from Kassem's description in the article -- he is, after all, not only a long-standing human rights activist (he's been chairman of the Egyptian Organization for Human Rights for something like a decade now), but also a political partisan. In 2004, he joined Ayman Nour's nascent Al Ghad party and campaigned alongside him during the presidential election. He had previously run for parliament, and lost, in 2000 and contemplated a run in 2005. He is also perhaps one of the favorite talking heads of the foreign press corps, since he speaks perfect idiomatic English and is, more generally, quite charming. (David Remnick of the New Yorker called him an Egyptian neo-con.) The Washington Post's campaign on Egypt over the past two years is in no small part to the briefings given by the likes of Kassem, whether in Egypt or in DC. He's also someone with access to top diplomats in Cairo and who receives leading foreign dignitaries -- I don't think Condi Rice has come to town without seeing him (along a few other representatives of Egyptian civil society.)
And there could have been more details about the unlikely business success that al Masri has proved to be, although that's also covered. I might return to that soon as I have been doing some work on that recently myself.
In short, Hisham Kassem -- whether you agree with his politics or not -- is a very interesting and if not important, at least influential, man in contemporary Egyptian politics. His achievement with al Masri as a business is important, but it would have been nice to hear about some of the other stuff.