This is a fascinating piece on the Egyptian Muslim Brothers social media propaganda strategy by Linda Herrera and Mark Lotfy for Jaddaliya:
The Brotherhood’s presence on social media is slippery, hard to pin down with precision since much of its activity is camouflaged. It appears that the MB operates on five tiers. First, there is its official presence, as represented with the page of their political party, the Freedom and Justice Party. Second are the pages that initially appeared to be independent, but turned out to be orchestrated platforms with complete loyalty to the Brotherhood. RNN (shabakat rasd), a news network that is approaching two million “likes,” fits this category. When RNN was first launched on 25 January, 2011 at the start of the Egyptian revolution, its Administrators were anonymous and the page appeared to be an independent entity, though a highly professional and well oiled one. Its masks have since come off and the page is known as a Brotherhood page in all but name. RNN has grown into a regional platform with branches in Libya, Syria, Morocco, Turkey, and Palestine. The third tier are pages with sympathies to the MB whose Admins post or do things in support of the Brotherhood line. Fourth are concealed pages, ones that on the surface do not appear to have anything to do with politics or the MB, but in a critical moment, like prior to the presidential runoff elections, expose themselves as pro-Brotherhood pages. Finally, the fifth tier are the E-militia foot soldiers who—using both real and fake profiles—scout out pages and Facebook discussions to interject points to influence opinion towards the Brotherhood position.
Very important to remember that one of the MB's key beliefs is in the importance of indoctrination, especially of youth. One shudders to think of their plans for the ministries of education or state television.