Mokhtar Awad on how the divisions inside the Egyptian Muslim Brotherhood have played out onto their media outlets:
Both traditional and new media have been critical tools in this internal struggle. Different satellite channels compete to “set the tone” for the group’s struggle against the regime and the rhythm of the organization through their programming and guests they allow on air. Rival factions now operate two different websites and have two different spokesmen on social media. Each first and foremost concerned with securing the loyalty of the MB rank and file. Senior leaders post rival statements on websites and followers instantly react on their Facebook walls, sometimes arguing with each other. Other members have also set up independent Facebook pages to assert their demands or act as privateers on behalf of one faction to land blows against their rivals.
This fascinating new environment naturally allows forces outside the MB’s traditionally rigid structure to interfere in this internal struggle with either their financing or through media activism. This has significant consequences for the organization and the Egyptian Islamist movement overall as different Imams and ideologues—ranging from the “moderate” to the outright Takfiri—can compete for ratings and as a consequence possibly influence. The new diverse media environment also provides a useful tool to help analyze internal MB dynamics and help answer the fundamental question of who speaks for the Muslim Brotherhood and Egypt’s dissident Islamists.