A Star Trek theme park in Jordan

I'm a big fan of Star Trek, but the profitability of this seems dubious:

The Rubicon Group, Paramount Recreation and CBS will all collaborate on the $1billion project.

The Star Trek themed centre will 'deliver a variety of multi-sensory 23rd-century experiences, culminating with a state-of-the art space-flight adventure.'

The Red Sea Astrarium in Amman, Jordan will ‘prominently feature’ an attraction inspired by the 2009 reboot of Star Trek.

It may be no small coincidence that King Abdullah is a big Star Trek fan and even did a cameo in an episode of Star Trek Voyager in the 1990s.